By Alyssa Rupp —
With just a five-minute walk from campus up Broadway Avenue, you’ll notice a new addition to Menomonie’s main drag. Beauty Marx offers shoppers high-end, quality body jewelry and piercings accompanied by a relaxed and non-intimidating customer experience.
The store, opened by owner Jenna Pehlke, provides what Menomonie lacked in the past–affordable body jewelry and related services in a convenient location, especially for students on and around campus.
“Since there was nothing else here for students who didn’t have cars and couldn’t make it a half hour away, the only other option for fine jewelry was Walmart,” she says. Located on Broadway and 6th St. just before CVS Pharmacy, it couldn’t be closer to either North or South campus.
Beauty Marx also offers manageable rates for things like jewelry replacement, permanent make-up and reconstructive procedures.
As key factors to students, Pehlke notes, “We run a 20 percent discount for college students or military for any piercing or permanent cosmetic procedure. I only offer high quality jewelry, stainless, surgical steel, titanium and medical-grade plastics. To have a place to go where they know they are going to get good jewelry and get their piercings taken care of, that’s been a big thing so far.”
Pehlke has been in the piercing and cosmetic industry for approximately eight years and says the ability to locate her business in Menomonie was a huge advantage.
“It’s been something I wanted to do since I started in the industry, it’s just been a lot of planning. Being a college town, that was a big factor,” Pehlke said. She also has family in the area and wanted to provide the community with an opportunity for quality piercings.
“It’s been a good fit so far, we’ve been really busy,” Pehlke comments.
The new business also stresses a cozy and relaxed atmosphere. “I try to go for a very welcoming feel when people come in,” Pehlke says. “With a little bit of that vintage feel.” Focused on an inviting storefront, her priority is, “for people not to be intimidated.”
You can visit their walk-in hours Monday through Saturday from 11 a.m. to 6 p.m. or make an appointment any day of the week (including Sunday). Hours will be changing soon, so look out for brochures explaining specific pricing or visit their store for more information.