By Taylor Smith —

The American Marketing Association (AMA) is gearing up to host their sixth annual Pathway to Professionalism event. There will be five guest speakers from around the area including representatives from Minnesota Licensed Beverage Association, Sherwin-Williams, Midwest Promotional Marketing, Hennings Wisconsin Cheese and Mayo Clinic Health System. The speakers will talk about a wide range of topics such as social media, marketing, running a small business and sales.

“It will provide unique learning opportunities and insights to students who can grow professionally and personally through the experience,” explained Cierra Steiner, vice president of AMA. “It gives students the chance to network with successful professionals who represent companies that you might not see at the career fair. As a bonus, we have tons of prizes to giveaway and free food!”

The entire University of Wisconsin–Stout student body is invited to join, regardless of one’s major. According to AMA President Paige Tuszkiewitz, “Marketing is more than trying to get the word out about a product and service; it’s about making yourself look irresistible to a company. Marketing is everywhere and every major comes in contact with it at some point.”

“When someone hears ‘marketing’, they usually think about advertising, promotions, and campaigns,” Steiner adds, “However, it’s is much broader than that. These skills are applicable to everyone, because they teach you how to create your personal brand and sell it to employers. Marketing is understanding what people are looking for and how you can fit into that mold.”

Pathway to Professionalism is free to all Stout students and will be held on April 14 from 6 to 8:30 p.m. in the Great Hall. Dress is business professional.


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